JONI FIORE – WRITER / PRODUCER

I confess, I am an unabashed lover of words.

Fashion Branding, Marketing, Headlines, Slogans, Tags & Blurbs … this is my specialty.

 

It’s an adrenaline rush when words are perfectly strung together like musical pearls so the rhythm of the sentence dances. I love when stylish words harmonize with technical words and when fantasy words merge with industrial terminology to create a hybrid language.

 

J’adore le jeu-de-mot, la buona parola, y la palabra justa, alas, I’m also a polyglot. The romance languages speak to my heart.  Paris, Milan, London & Seville have all been home to me at one time or another. Yes, I’m a very lucky girl.

 

As a linguistic adventurer, there is no better satisfaction than nailing that perfect turn of phrase, or capturing the essence of an esoteric idea.  Having collaborated with some notable fashion innovators and visionaries, François Girbaud & Marithé Bachellerie, Mavi’s Elif Akarliliar and Diesel’s Global Creative Team, the trick is being able to distill technical and artistic concepts & design-speak into a concise, easily understood, usable language while still maintaining the original premise.  Words fashion the voice of the brand.

 

Under my marketing hat, I’ve also created & scripted industrials for Seven for all Mankind, Sean Combs, Diesel, Charlotte Ronson,  W Hotels, Karen Harvey Consulting & Mavi. With these projects, the word is now in motion as each frame tells a unique story.

 

Some of my favorite clients are Seven for all Mankind, Marithe & Francois Girbaud. Charles David, Barking Cat Jewelry, Wittmore Los Angeles, and, Diesel.

 

 

 

 

“How odd I can have all this inside me and to you it’s just words.”

― David Foster Wallace, The Pale King